Highlights in Indie Publishing: DOG Magazine
As an independent magazine, we are always curious to learn how other publishers operate. Join us as we select a few of our favorite creative titles and pick their brains about their projects. We hope that these features inspire you to create your own zine, book or blog!
DOG is a modern lifestyle magazine exploring the presence and influence of dogs and their owners in society. Each issue centers on a common topic and explores the meaningful interactions and love of individuals and their dogs through photographic portfolios, interviews, personal essays, informative material on breeds and creative content.
Personal, visual, poetic, current and innovative, DOG offers original content and a new perspective to dog lovers and owners. Content for DOG will come from a variety of creative sources mirroring the diversity of dog owners and lovers. Submissions from emerging or established photographers, designers, illustrators, writers, designers, makers and visual artists, and any dog owner, give DOG a fresh vision of what dog mean to humans.
What initially inspired your publication?
My passion for independent magazines was how things started, I wanted to be involved in any way and someone suggested start our own magazine. Then the next question was, a magazine about what? I looked around and saw my dogs and questioned, what about a dog magazine? And that is how everything started.
As an indie magazine, we are always excited to learn about what goes into the production of each issue. How do you gather content and decide on what dogs to feature?
We look at two elements when it come which breed to feature next, first its origin, it is interesting place to visit? Will people would like to read about it? And second does the dog has an interesting story line? When those two elements come together, we got our cover girl/boy.
Tell us about your team. How many people typically contribute to each edition?
Officially we have three in our pack.
We are a very small team , we have our Editor Emily Rogers, our Editorial Assistant Hannah FitzSimons and me, who puts the magazine together. Then we have collaborators from around the word like writers, illustrators and Photographers.
What do you hope the readers take away from DOG?
We want our readers to have fun with our magazine, to read what we write and to learn a bit more about dogs, specially about the specifics of each breed. Sometimes people get dogs just because they look cute without knowing the dog’s temperament or other characteristics that might not be suitable for your lifestyle.
What is your favorite part about publishing a magazine?
My favorite part about publishing a magazine is that I get to work with so many creative people, people around the world who somehow have inspired us with their work.
What advice would you give someone who wants to get into indie publishing?
My advice will be to be different, have a strong concept, do your research , look for similar magazines are out there and see what they are doing, and then do it even better. Create content that has a meaning and a reason behind it.
What are you looking forward to the most in 2018?
When we get our two issues printed. That is our highlight of the year, to see it in front of us.