Posts tagged Indie Publishing
Issue 17 Contents and Pre-Order Discount


We are pleased to announce the contents for our Fall 2019 edition, Issue 17!

Copies will be available online and at McNally Jackson, NYC, Skylight Books, Los Angeles, Charlotte St. News, London, Magma Books London (3 locations), Athenaeum Booksellers in Amsterdam, Papercut in Stockholm, Smoke Signals in San Francisco and more TBA. (

Pre-order your copy to get 20% off your order.

Interview with Pamela Rounis from SAD Mag
Portrait by Lauren D Zbarsky.

Portrait by Lauren D Zbarsky.

We here at Create! always love hearing about creative women entrepreneurs and especially enjoy connecting with those who work alongside us in indie publishing! After the lovely ladies from Thrive Art Studio in Canada suggested that we reach out to SAD Mag, I got in touch with one of their co-publishers, Pamela Rounis, to interview her about the Vancouver based art and design publication. Read on for her candid responses on topics including an early career pivot, establishing priorities when you have a multitude of work commitments, and what the future holds for SAD Magazine as well as the podcast she hosts, called the SADCAST.


What sparked your initial interest in art and design?

I was a creative kid, I always drew or made movies or plays, and that led me to the only logical conclusion I could think of, art school. There was no one really guiding me so I wasn’t sure what careers were available, i just figured I’d try to get into Emily Carr because that seemed like the “best” school. After graduating from Emily Carr I was faced with the stark reality of making a living in the art world. I ended up working as a gallery director for a small gallery and truly the best part of that job was creating the exhibition graphics. I didn’t have any formal design training and I did everything in photoshop! After 3 years, and no more ladder to climb in the gallery, I had to make the tough decision to go back to school for design. I went through the IDEA program at Capilano University and it changed my life. I finally felt like I was in the right place creatively. Design turned out to be a much better fit for me than fine art. I still appreciate fine art of course, and draw immense inspiration from it daily. 

What was the vision behind creating a niche art and design publication like SAD Mag? How and when did you first become involved with the publication?

SAD Mag is an independent Vancouver publication featuring stories, art, and design. Founded in 2009, we publish local contemporary and emerging artists and writers with a focus on inclusivity of voices and views. We are a non-profit and volunteer run. Our main mission is to elevate the creative scene here in Vancouver and give emerging creatives a place to get published and noticed. I started doing design for SAD around 2012 and eventually became creative director and co-publisher. When Katie Stewart (co-publisher) asked me to join SAD it seemed like mostly everyone there was a writer or photographer and none of these folks’ primary interest was design so it was a real opportunity for me to be able to change everything from the logo to the size of the magazine itself. This July, after nearly ten years, Katie, Michelle Cyca, and I stepped down as co-publishers to give a new generation the reigns. We will all remain on the board of directors, however, and I will continue to host our podcast, SADCAST. Syd Danger has taken over for me as the new creative director and co-publisher along with Madeline Barber as editor and co-publisher. 

What about your volunteer work with SAD Mag kept you engaged and excited for a decade? Can you speak to some of the challenges that you faced in the role of co-publisher?

The most exciting aspect is working with the artists, illustrators, and photographers on the creative for the magazine. It’s a lot of fun reading the pieces and matching them with the right person and briefing them on how to bring the piece to life. Each issue is themed which also brings a unique challenge, finding ways to stretch that theme across an entire issue in a way that keeps a reader’s interest. Our biggest challenge is the same as any magazine, gaining and retaining subscribers. It’s funny how many people will come to our parties and spend $30 on drinks, but don’t buy the magazine! We do have many loyal subscribers though it’s always a challenge to get the word out, especially since we’re volunteer run and sales are no one’s passion project. 


In addition to your work with SAD Mag and hosting the SADCAST, you are also a full-time Associate Creative Director at an advertising agency. How do you maintain a sustainable work/life balance?

It’s been challenging to balance everything which is what led me to the ultimate decision to step down from most of my duties at SAD after 7 years. I think there was a lot of sacrifice that went into my being able to do everything. Certainly my husband thinks I’m a workaholic and I work most weekends. It’s not a lifestyle I would recommend and I think that’s the harsh truth about a lot of successful people. This past year I had my first panic attack and I said to myself that something needs to give, I can’t do it all even though I want to. Being promoted to ACD at Rethink came with a lot of new responsibilities also, so it just became overwhelming. I think for a lot of the time my motto was "better done than perfect". And that's really the only way things kept rolling.

Are there exciting things in store for the magazine or with your personal projects for the rest of the year that we should look forward to?

I am very excited to see what Syd and Maddy do with the magazine. The next issue, their first as co-pubs, is appropriately themed Future and it’s definitely one to watch out for. Meanwhile, I’m going to try to make the SADCAST better than ever, and take it a bit easier!

By Alicia Puig

Portrait by Lauren D Zbarsky.

Create! Magazine Issue 16 Contents

We are pleased to announce the release of Create! Magazine Issue 16!

Please refresh this page in your browser if you are not seeing the product or add to cart feature.

Create! Magazine Issue 15 Pre-Sale

We are pleased to announce that Create! Magazine Issue 15 is now available for pre-sale. Discount price valid until 6/15/2019

200 pages of interviews and features with established, mid-career and emerging contemporary artists for you to discover and be inspired by.

(Ships after June 25th, 2019)

Or visit our full shop to order multiples


Lisa Congdon


Daria Aksenova

Jiaranai Apaipak

Fern Apfel

Clementine Bal

Beth Beverly

Kirkland Bray

Anne Buckwalter

Anna-Lena Cäcilia

Genevieve Cohn

Sarah Detweiler

Qiurui Du

Steven Edson

Yurim Gough

Adolfo Gutierrez

Nicole Havekost

Sophie Holt

Yihong Hsu

Cate Inglis

Lindsay Jones

Huy Lam

Crystal Latimer

Haevan Lee

Michelle Amor Lundqvist

Caitlin Mccormack

Deane Mcgahan

Sebastian Riffo Montenegro

Harriet Moutsopoulos

Erika Pajarillo

Nick Pedersen

Jessie Pitt

Clint Reid

Chrys Roboras

Katherine Rutter

Lorena Sferlazza

Rebecka Skog

Joey Slaughter

Brandon Smith

Emma Vidal

Emily White

Wenyan Xu


Austin Kleon

Lisa Congdon

Hyland Mather

Rossitza Todorova

Sofie Ramos

Costa Rica en la pared

Matthew Shlian

+ more TBA

From The Editor: Thank You

Dear Friend,

As I sit down and think about the fact that the magazine has been around for two years, I am filled with awe, gratitude, and excitement for things to come. As you can imagine, any creative project has its challenges and setbacks. I have been fortunate to meet an incredible team of writers, curators, and editors along with the incredible art community that keeps this publication going year after year.

From the left: Shelby (Designer), Ekaterina (Editor and Founder) and Alicia (Writer)

From the left: Shelby (Designer), Ekaterina (Editor and Founder) and Alicia (Writer)

Because of your support, we have celebrated our two-year anniversary and are excited for things ahead. Even in this digital age, there is something so special about exploring new art through print. Our passion lies in helping our readers and collectors discover new talent, or get to know familiar names in the art world on a more intimate level. From an artist's perspective, there is nothing more magical than seeing your own work on glossy pages of a quality magazine.

Reflecting on the past two years, we are proud to serve a diverse and global community of artists and we're so thankful to celebrate together with a few of you at Pennsylvania Academy of the Fine Arts in October. We hope to continue engaging with you in person at curated events and through our new platform, the Art & Cocktails Podcast.

So here's your homework for the rest of the year:

I want to encourage you to start that project you keep thinking about, whether it's a new ambitious body of work or creative business venture like a zine or gallery space. If it's been on your mind for a few months or years and you just haven't pulled the trigger, start researching how you can make it happen. It's hard work, time consuming, and will make you crazy at times, but I promise you it's worth it. You will build an entire tribe, discover your strengths, and potentially help change the course of the art world.

Thank you for being a part of our thriving art community.

Warm Regards,


Here are some exciting things we have been up to this year + where to find us next


Art and Cocktails is a casual conversation style podcast that features interviews with contemporary artists, curators, art professionals and so much more. Once in a while I also share tips and experiences that shaped my career as an artist. Listen on iTunes, Spotify, Libsyn and more: Art & Cocktails.

More Shops Across the World

We are working hard to make our print issues accessible to readers all over the planet. Send us an email if you have the perfect local bookshop that we should work with!

Retail Locations


Live Events 

This year we bravely (introverts here)  stepped out from behind the screen and participated in a few in person events including our 2-year party, live podcast recording with I Like Your Work Podcastand introduced the magazine at Great PHL event. E-mail us your ideas for the next meetup!

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See You in Miami!

This year we are back in Miami for Art Week! We are a proud media partner of Art Miami Fairs. Be sure to let us know if you are in town that week + win tickets to Art Miami by sending us an email. 

use code BLACKFRIDAY during checkout

Q&A with KT Browne, Editor-in-chief of ICEVIEW Magazine

Iceview Magazine is a nonprofit, bilingual literary and art (print!) publication based in Iceland. We publish biannual collections of creative writing, critical inquiry, and visual art concerning travel, tourism, geographies, and movement.

When was ICEVIEW founded and what gave you the initial inspiration for this journal?

The town of Skagaströnd, Iceland is home to less than 500 inhabitants and an artist residency that has little engagement with the surrounding community. I quickly realized that there was a significant communication gap between the locals and the artists-in-residence in town after moving here in 2015, and wanted to both understand this gap and come up with a possible solution to it; the gap seemed to extend beyond language barriers and felt more like a social wall between those who were from Skagaströnd, and those who were not. This created a sense of exclusion, of outsiderness that became more pronounced to me as time passed. ICEVIEW was inspired by these ideas and founded the following year, in 2016, as an attempt to bridge the gap between the locals and visitors of Skagaströnd, and more broadly between the permanent and temporary inhabitants of any place by investigating questions that touch on the themes of travel, loneliness, isolation, remoteness, and community. It is for this reason that one of the most important things about ICEVIEW is that all of the content is translated from English into Icelandic, and vice versa. 

What do you hope that readers take away from your publication? What is the most important thing you want them to be aware of?           

I’m a writer, so I’m inclined to say that an appreciation for high quality creative writing is one of the biggest things I’d like readers to take away from ICEVIEW. More generally, I also want readers to feel inclined to rethink their own conceptions of place, travel, and community. Given that we market ourselves as a travel-focused publication, I’d like for ICEVIEW to challenge commonly held notions of travel and tourism, especially given our current political climate. I think it’s easy to let ourselves be swept away by feelings of wanderlust, and though this isn’t inherently a bad thing, I’m interested in allowing our content to interrogate the implications of traveling for pleasure or inspiration, as well as carve out new ways of understanding the ways in which we move through the world, and why.

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Being an independent publisher, we are always interested in how other magazines and journals produce each issue. Tell us about how you find artwork and writing for each edition.           

With each issue, we put out a call for submissions and receive a lot of great artwork and writing that way. I also spend a good bit of time reading literary journals and whenever I come across a piece that sticks with me, I reach out to the writer and encourage them to submit. On the visual art side, the process is quite similar—browsing indie mags and bookmarking anything that fits within our theme. Most importantly, I look for work that engages with the questions and issues surrounding travel, community, and place. With the help of a talented team of editors, I curate the content for each issue with this in mind.

What are your future plans for ICEVIEW? What do you hope to accomplish?

I’m first and foremost interested in continuing to expand the scope of our content; I want to publish writing and artwork from multiple countries, from multiple continents, and it’s my goal to provide a platform for anyone who feels outside of society or isolated in any way. That being said, our focus is constantly evolving; our first issue was mostly centered around writing and artwork that was inspired by Iceland. Our second was less narrow and included work that more broadly engaged with ideas surrounding travel and place. Our third issue will extend the notion of “place” to interiors such as hospitals, apartments, hotels, etc. It’s been fun to witness these shifts, and I’d very much like to continue toying with the philosophical ideas raised by our content as a way to curate subsequent issues.

Practically speaking, it would also be wonderful to translate into other languages beyond Icelandic. This would allow us to reach a lot of new countries and talents, as well as feature a wider range of content.

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You mentioned that there have been more artists and creatives visiting Iceland in the past few years. What has the general response been and why do you feel people are so drawn to traveling to this country?

I am convinced that many artists crave what I like to call “creative solitude”, and of course challenge. It is easy to say that the stark, dramatic topography of Iceland—with its endless contrasts and contradictions—allures artists in a visual sense, but I do think there’s something more to the draw than that. Iceland is a harsh, difficult environment physically and, in many ways, socially; small rural villages are often inhabited by only a few families, and assimilating into those communities can be deeply difficult. It is very easy to feel like an outsider in Iceland for these reasons, whether you’re residing here permanently or temporarily. Artists are often drawn to these sorts of challenges because they raise questions that may inspire new techniques of production or avenues of inquiry, or simply because they ignite a different way of seeing things. I’m generalizing here, of course, but I’m also one to believe that artists are in large part experience-hunters and Iceland has done a pretty fantastic job of marketing itself as a destination rich in experience.

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What would you tell someone who is thinking of traveling to Iceland for inspiration? Share your best tips for visiting. 

Don’t only come to Iceland with the goal of being inspired! By doing that, you limit the possibilities of what the country can do for you, or what it can teach you. Like any place we may visit for the first time, the best mentality to have before traveling is that of an open mind—we never know how we may react with a place or its people, and it’s best to take things as they come rather than decide beforehand what you want a place to do for you. My suggestion, if you’re planning a trip to Iceland, is to research Icelandic literature (Iceland is a fantastically bookish country) and attempt to form a mental picture of the country through the eyes of a citizen rather than a visitor. Shy away from the glossy Instagram accounts depicting only idyllic versions of the country, and engage with its history, politics, emerging artists and writers. Know where you’re going, don’t just see where you’re going.


How can we support your publication and learn more?     

Our website ( has an in-depth write-up of our concept, which would be the best place for a curious Iceviewer to start learning about our publication. As a non-profit endeavor, we rely on a local cultural grant to function. This means that our sales are crucial to our existence! We’re now stocked in seven countries and grateful for every purchase. If you can’t make it to one of our stockists, we also have an online store. But perhaps most importantly, we love receiving emails from people who have discovered ICEVIEW and want to get in touch. Reach out! It’s wonderful to connect with people around the world—this helps us appreciate the importance of a digital co

Highlights in Indie Publishing: DOG Magazine

As an independent magazine, we are always curious to learn how other publishers operate. Join us as we select a few of our favorite creative titles and pick their brains about their projects. We hope that these features inspire you to create your own zine, book or blog! 

DOG is a modern lifestyle magazine exploring the presence and influence of dogs and their owners in society. Each issue centers on a common topic and explores the meaningful interactions and love of individuals and their dogs through photographic portfolios, interviews, personal essays, informative material on breeds and creative content.

Personal, visual, poetic, current and innovative, DOG offers original content and a new perspective to dog lovers and owners. Content for DOG will come from a variety of creative sources mirroring the diversity of dog owners and lovers. Submissions from emerging or established photographers, designers, illustrators, writers, designers, makers and visual artists, and any dog owner, give DOG a fresh vision of what dog mean to humans. 

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What initially inspired your publication?

My passion for independent magazines was how things started, I wanted to be involved in any way and someone suggested start our own magazine. Then the next question was, a magazine about what? I looked around and saw my dogs and questioned, what about a dog magazine? And that is how everything started.

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As an indie magazine, we are always excited to learn about what goes into the production of each issue. How do you gather content and decide on what dogs to feature?

We look at two elements when it come which breed to feature next, first its origin, it is interesting place to visit?  Will people would like to read about it? And second does the dog has an interesting story line?  When those two elements come together, we got our cover girl/boy.

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Tell us about your team. How many people typically contribute to each edition? 

Officially we have three in our pack. 
We are a very small team , we have our Editor Emily Rogers, our Editorial Assistant Hannah FitzSimons and me, who puts the magazine together. Then we have collaborators from around the word like  writers, illustrators and Photographers.
What do you hope the readers take away from DOG?

We want our readers to have fun with our magazine, to read what we write and to learn a bit more about dogs, specially about the specifics of each breed. Sometimes people get dogs just because they look cute without knowing the dog’s temperament or other characteristics that might not be suitable for your lifestyle.

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What is your favorite part about publishing a magazine? 

My favorite part about publishing a magazine is that I get to work with so many creative people, people around the world who somehow have inspired us with their work. 
What advice would you give someone who wants to get into indie publishing? 

My advice will be to be different, have a strong concept, do your research , look for similar magazines are out there and see what they are doing, and then do it even better. Create content that has a meaning and a reason behind it. 

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What are you looking forward to the most in 2018?

When we get our two issues printed. That is our highlight of the year, to see it in front of us.